Brand Content Producer

Role overview

What You Will DoShoot and produce photo and video content for use across web, retail, organic social, paid media, email, events, and out-of-homeWork with Brand team to concept and execute original visual stories that bring the Tonal brand to life across formats and audiencesGet inputs from channel leads and campaign leads to translate briefs into hero and supporting visual assets while ensuring content is optimized for each channel without losing visual integrityBe involved in the full production process end-to-end, from pre-production planning and shot lists through capture, editing, and final deliveryPartner closely with Tonal's studio production team to identify opportunities to capture brand and marketing content alongside existing fitness content shoots — maximizing time on setCultivate meaningful connections and trust with on-camera talent to ensure every capture feels genuine and

What you'll do

• Shoot and produce photo and video content for use across web, retail, organic social, paid media, email, events, and out-of-home
• Work with Brand team to concept and execute original visual stories that bring the Tonal brand to life across formats and audiences
• Get inputs from channel leads and campaign leads to translate briefs into hero and supporting visual assets while ensuring content is optimized for each channel without losing visual integrity
• Be involved in the full production process end-to-end, from pre-production planning and shot lists through capture, editing, and final delivery
• Partner closely with Tonal's studio production team to identify opportunities to capture brand and marketing content alongside existing fitness content shoots — maximizing time on set
• Cultivate meaningful connections and trust with on-camera talent to ensure every capture feels genuine and authentic
• Stay current with visual trends across fitness, wellness, and lifestyle

What the employer is looking for

• 5+ years of professional photography and videography experience, ideally for consumer brands
• A portfolio that demonstrates range — lifestyle, social, product, and motion — with a clear and confident visual point of view
• Strong post-production skills across photo and video editing (Adobe Creative Suite; Premiere, Lightroom, Photoshop, Canva, Capcut)
• Experience shooting for multiple end uses with an understanding of how format and context shape creative decisions
• Ability to work independently on shoots, including self-directed lighting, sound, and direction of talent when needed
• Collaborative, with a clear process for taking and giving creative feedback and iterating efficiently
• Strong communicator who can build trust with producers, directors, and crew and integrate seamlessly into an established team culture
• Knowledge of AI creative tools a plus
• Passion for fitness, health, or wellness preferred
• Willing to come in to our New York studio to shoot with talent, and willing to travel for shoots when needed